Online beauty destination Cosmetify’s Annual Index is a look into the world's most watched beauty brands, influencers, and retailers. This year's study focuses on social engagement, social media followers, and Google searches to create an overall score (out of 10) to rank each contender. 2023’s Cosmetify Index names Rare Beauty as its hottest brand, Bubble Skincare as the number one rising brand, Sephora as the leading retailer, and Nikkie de Jager as the most powerful influencer. BeautyMatter outlines the rest of the findings:Hottest Beauty BrandsRare Beauty: 17.2M Google searches, 7M Instagram followers, 7.81 overall score Charlotte Tilbury: 23.1M Google searches, 6.4M Instagram followers, 7.71 overall scoreKiko Milano: 18.6M Google searches, 6M Instagram followers, 7.66 overall score MAC Cosmetics: 28.1M Google searches, 24.4M Instagram followers 7.3 overall score Kérastase: 11.7M Google searches, 2.3M Instagram followers, 7.3 overall scoreThe Ordinary: 21.1M Google searches, 12.7M Instagram followers, 7.19 overall scoreFenty Beauty: 8.8M Google searches, 12.7M Instagram followers, 7.14 overall score Huda Beauty: 7.8M Google searches, 54.1M Instagram followers, 7.09 overall score Olaplex: 14.9M Google searches, 2.4M Instagram followers, 6.53 overall scoreMaybelline: 11.6M Google searches, 12.2M Instagram followers, 6.53 overall score The hottest beauty brands from this year's report are vastly different from those in last year's report.